Thursday, March 11, 2010

Choose to Change

Change Management is Reactive - Choice Management is Proactive

Teaching in the Department of Integrated Science, Business and Technology, we are all about studying the Process of Innovation. Innovation is defined as

...a new way of doing something or "new stuff that is made useful".

A new way of doing something presumes the existence of an "old way". Presenting the new way can be viewed as an inevitable, unavoidable change, or as an opportunity to accomplish things in a better way. Assuming things will not change is to assume a universe without energy. The study of energy itself relies on the concept of displacement -- "where you are now minus where you were before." If there is no change, then there is no flow of energy and you have a very static, boring system. A system having no flow of energy can very legitimately be referred to as "dead".

As we study systems in the processes of innovating, we find those organisms and organizations that choose to adapt and those that cannot or chose not to adapt. Those that do not embrace change become outmoded and die. The buggy whip maker that choses not to make steering wheels; the floppy disk manufacturer that choses not to make flash memory sticks; the software company that refuses to move their applications into the cloud -- all examples of entire industries that fail "unexpectedly" and blame their failure on uneducated consumers or worse, on the lack of effective regulations needed to prop up a sector that is "too big to fail".

As soon as you deliver the next greatest innovation you and your organization had better have version 2.0 in the pipeline and a vision for 3.0 on the drawing board. To have great success producing a new technology without choosing to anticipate change only hastens the need for its epitaph.

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